The design brief for the Zeus Arista line of leashes, harnesses, and collars sought an Americana/folk design aesthetic, inspired by a deep love for nature and the great outdoors. Embracing the spirit of the countryside and wilderness, the goal was to find a packaging look for this collection that exudes a rustic charm and embodies the timeless appeal of Americana traditions.

To achieve this vision, the design process revolved around infusing elements of classic folk art, rustic motifs, and nature-inspired patterns. By seamlessly blending craftsmanship and a love for the outdoors, the Zeus Arista line epitomizes a connection with nature, allowing pets and their owners to embark on memorable adventures in style and comfort.